MGM+
Created in collaboration with Sarah Tierney.
film buff? prove it.
I created the designs of these print ads with the intent to make an ad campaign that was heavily copy based. I was tasked with creating a campaign for MGM+ to promote their streaming service. Our target audience was those who consider themselves Cinephiles, people obsessed with classic and iconic films.
Inspired by other graphic artists like Barbara Kruger, as an antithesis to the visual medium of film, I created an ad campaign that was majority text.
The campaign encourages viewers to visit MGM+’s website to win to watch the certain film being advertised for free as a free trial. After watching the free film, a list of reccomendations for other films similar will appear to hopefully encourage viewers to subscribe and continue watching.
mgm+ Print ads
interactive pop up
interactive pop up
Trivia room
We created the idea of an interactive pop-up experience in major cities that are film-obsessed, like New York and Los Angeles to name a few. In the room, people will go through the trivia film questions for a chance to win one free MGM+ year long subscription. At the end of the game, they can track their score on the leader board by creating an account on the MGM+ website and following MGM+ on Instagram.
interactive ad interior
