A SPRINKLE OF GOLD
A SPRINKLE OF GOLD
GOLDIE’S
Goldie’s began as a “quarantine hobby” before opening it’s doors. Its whirlwind success in downtown Columbia, Missouri has made them into a new staple of the area. As a Jewish and mom-owned business, Goldie’s emphasizes the importance of third spaces for families, Jewish culture, and local community support.
Despite the name, Goldie’s is not a person, but refers to the powdery, gold turmeric in every savory bagel. Goldie’s is known for their originality through their wide variety of inventive bagel flavors and dedication to quality with their homemade cream cheese.
LOGO TREATMENT
PRIMARY COLOR PALLETTE
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SECONDARY COLOR PALLETTE
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typography:
LOGO FONT:
SECONDARY FONT:
2D LOGO EXECUTION
The schmear campaign
NEW FEATURED PRODUCT
NEW FEATURED PRODUCT
“The Schmear Campaign” was copy in Goldie’s website description, but wasn’t utilized anywhere else in their branding. I loved that copy and thought it was a brilliant opportunity for expansion.
Goldie’s in-house cream cheeses were a beloved part of the customer experience. I reccomended expanding their cream cheeses for people to purchase to take home, something they could then also sell on campus at the local university or in grocery stores. I also included merch opportunities for the phrase and new logo.